When it comes to running a service-based business, there are two approaches that always come into play: generalization and specialization. In simple terms, generalization means saying, “I can offer my services to everyone—no matter the niche, sector, industry, or group.” It’s the all-encompassing approach. On the flip side, specialization is when you focus on a […]
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Let’s face it—marketing is everything when it comes to driving sales for any business. And yes, that includes tax businesses! But here’s the thing: not all marketing strategies work for every business. For example, imagine running Google Display Ads for a street food stall. It sounds ridiculous, right? The people buying from a food stall
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Want to be the tax pro clients can’t stop talking about? In a crowded field, a few smart strategies can make all the difference between blending in and standing out. Discover these Hacks for Tax Professionals to Crush the Competition, not just to survive, but to dominate the competition! Whether you’re an established pro or
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