Let’s face it—marketing is everything when it comes to driving sales for any business. And yes, that includes tax businesses!
But here’s the thing: not all marketing strategies work for every business.
For example, imagine running Google Display Ads for a street food stall. It sounds ridiculous, right? The people buying from a food stall are typically passing by, not scrolling through online ads.
Focus on the marketing strategies that actually work for your specific business. That’s where the magic happens.
Remember, it’s not about doing everything—it’s about doing the right things. For tax consultants, content marketing isn’t just a strategy—it’s a game-changer.
Your clients are searching for answers—tax deductions, deadlines, or business setups. Share valuable content, build trust, showcase your expertise, and watch the right clients come to you!
What exactly is content marketing?
Content marketing means creating helpful content like blog posts, videos, or social media tips to attract people to your business. Instead of pushing a product or service, you share information that solves problems or teaches something useful.
Some businesses can make sales quickly without needing much credibility, while others—like tax businesses—rely heavily on trust and transparency.
Content marketing builds that trust by solving real problems, showcasing your expertise, and making your services credible and reliable.
How Tax Consultants Can Discover Winning Content Ideas?
So, how exactly can you find content ideas to crush the content marketing game for your tax business?
With my experience managing content marketing for 4 tax firms, I’ve learned what truly works and what doesn’t.
I’ve seen firsthand what gets results quickly and what’s just outdated fluff, especially when it comes to targeting your tax audience.
I won’t overwhelm you with keyword research tools that flood you with endless ideas and confuse you even more. Instead, I’m here to make it as simple as possible, focusing on strategies that actually work.
FAQs: Your Secret Weapon for Content Ideas
Let me tell you, the best way to start creating content is to look at the questions your clients already ask you. Sounds too simple, right? But trust me—simple often works best.
I’ve seen this method outperform some of the most complicated strategies out there.
By targeting these simple, search-engine-verified questions, we brought in tons of traffic every day.
The best part? It didn’t require any technical skills—just a little research and creativity.
If you’re already running your tax practice, you probably know the questions that keep popping up:
- “What expenses can I deduct as a small business owner?”
- “Should I choose an LLC or sole proprietorship?”
These are golden opportunities for content because they answer real problems your clients care about.
But what if you’re just starting out and don’t have clients asking questions yet?
Don’t worry—I’ve got you covered! Here’s what I’d do:
Use Search Engine Suggestions
Go to Google or YouTube, type in a seed keyword like “tax deductions,” and watch the auto-suggestions.
These are real questions people are actively searching for. For example, you might see phrases like:
- “Tax deductions for small businesses 2024.”
- “How to maximize home office deductions.”
These are ready-made content ideas!
Explore the ‘People Also Ask’ Section
Have you noticed the “People also ask” box on Google?
It’s like a treasure chest of potential content ideas. For instance, if you search “LLC taxes,” you might see questions like:
- “Do LLC owners pay themselves a salary?”
- “What is pass-through taxation?”
Spy on Competitors
Visit your competitors’ websites and look for their FAQ sections. Let’s say they’ve answered “What’s the penalty for filing taxes late?” You can take that question, expand on it, and make your content even more helpful. Add examples, actionable tips, or updated information.
Be mindful of outdated content. If an FAQ looks like it hasn’t been updated in years, it’s probably not worth your time because people aren’t searching for it anymore.
Give it a try, and you’ll see the results for yourself!
Read this article to learn how to stand out and beat the competition in the tax industry
Changes In the Tax Laws
A simple yet powerful strategy: creating content based on new tax law changes as soon as they’re announced. I’ve done this for a tax firm, and their content outranked competitors within the first year of launching.
It’s proof that timely, relevant content works wonders!
We wrote a simple post for a client about gift tax laws—breaking down the rules and addressing common scenarios. The result? 2500 organic clicks in 6 months from Google search only (Screenshot below)
These weren’t just clicks; they were potential clients actively searching for answers.
We turned that traffic into a steady stream of leads for their consulting business.
Tax laws change often, and here’s why—it’s all about keeping up with the times. Governments adjust tax laws to address economic shifts, close loopholes, fund new priorities, or encourage specific behaviors, like investing in green energy.
For example, when a country faces inflation or a recession, tax rules might change to ease the burden on citizens or businesses. Or, new industries emerge, like crypto, and laws need to adapt to regulate them.
In 2020, the CARES Act provided relief through stimulus checks, retirement plan changes, and business loan options. AndersCPA created targeted content explaining these benefits, such as the $1,200 rebate for individuals and the suspension of RMDs, which drove significant traffic and established them as a trusted resource during the pandemic.
Changes in tax laws are a goldmine for content ideas because they directly impact your audience.
People want to know how these changes affect their taxes, what new opportunities they can take advantage of, or what mistakes to avoid.
Tracking tax law changes and creating content as soon as they’re announced can set you apart. By sharing timely, unique insights before others, you’ll drive traffic, boost rankings, and establish yourself as the go-to expert
As a tax consultant, You should make it your mission to stay ahead of these updates so your clients don’t have to worry.
Here is a Example: Increased Standard Deduction
“How the New Standard Deduction Increase Can Save You Money in [Year]”
Explain who benefits, how much they save, and whether itemizing is still worth it.
By breaking down complex changes into simple, actionable tips, you position yourself as a trusted expert while addressing real concerns. It’s a win-win: you build trust, and your audience gets valuable insights!
Myth-Busting Common Tax Misconceptions
Tax myths are all too common, and they can lead to costly mistakes or missed opportunities.
I haven’t tested this strategy myself, but based on my analysis and marketing experience, it looks like a solid place to start and should work well.
Let’s bust one of the most persistent misconceptions(In almost every country):
Myth: You Don’t Need to File Taxes If You Earn Less Than $X.
Fact: Just because your income is below a certain threshold doesn’t automatically mean you don’t need to file taxes. Depending on your situation—such as if you had taxes withheld or qualify for credits like the Earned Income Tax Credit—you might still benefit from filing.
By tackling these myths directly, you clear up confusion and show clients that you’re a reliable expert who helps them avoid expensive mistakes.
General Content Strategies for Tax Consultants—But With Some Challenges
There are several content marketing strategies that work across industries, including tax, but they can be complex and time-consuming in some cases.
I’ve already shared the most important parts of this article, but there are plenty of other strategies worth mentioning. While I can’t dive into every detail here—because there are already countless resources on YouTube and Google—you can explore tools like Google Trends and AnswerThePublic to spark content ideas.
Google Trends
Google Trends shows what tax topics are currently gaining interest, like new tax law changes or seasonal tax advice.
While it’s useful for staying on top of trends, making sense of the data and picking the right topics for your audience can take some experience.
Answer the Public
This tool shows the exact questions people are asking about taxes, like “What is the tax deadline for 2024?” or “How do I claim home office deductions?”
With AnswerThePublic, just enter a keyword (like “LLC Taxes”) and select your country. It will generate a mind map of popular questions and topics people are searching for. This gives you plenty of content ideas to create posts that directly answer your audience’s biggest questions.
Keyword Research Tools (like SEMrush)
Keyword research tools help identify popular search terms to guide content creation. SEMrush is one example of many keyword research tools.
These tools help you find popular tax-related search terms along with their search volume based on each country/location, like “how to file taxes for freelancers” or “how to file taxes for repeating items in an llc.”
The advantage of keyword research tools is that they predict search volume (though not always accurately), helping you prioritize content. However, the data can sometimes be outdated or invalid, so it’s important to be cautious.
Check out this quick video by Neil Patel, founder of Ubersuggest (Another keyword research tool like SEMrush).
He shares powerful tips on generating winning content ideas using his tool.
Watch it here: Neil Patel on Content Ideas.
Bottom Line:
The easiest and most effective way to kick off your content marketing strategy as a tax consultant is to focus on the three methods I’ve shared: FAQs, Myth-Busting, and Tax Law Changes.
These are powerful, timely, and relevant content ideas that resonate with your audience.
Forget about obsessing over high-volume keywords. Instead, focus on solving real problems for your potential clients. By providing value and staying updated on tax changes, you’ll build trust and attract more clients to your practice!